Tigerade Anyone??
Now you can drink Tiger in a Gatorade bottle.
In a year of firsts, first-time father, first-time course designer, and now first-time to be named after a drink. Not that this makes any bit of sense, but Gatorade will begin marketing a brand new drink called the “Gatorade Tiger” as early as March of 2008. Tiger is the first athlete to have a drink named after him. The drink will be available in a cherry blend, citrus blend and grape. The “Gatorade Tiger” brand is supposed to be just the first of many line of Tiger brands with the Gatorade line in the coming years. This is all part of the endorsement Tiger has with Gatorade that will see them pay him close to $100 million over five years.
According to Tiger’s agent, Mark Steinberg, the beverage endorsement came down to Gatorade which is a subsidiary of Pepsi Co. and Vitamin Water. With the backing of Pepsi, it’s easy how Gatorade won out. Tiger started drinking Gatorade out on the course a few months ago in the summer when many speculated that an endorsement deal with Gatorade was on. Tiger says he likes drinking Gatorade and has made it a part of his training and on course regiment.
As part of the partnership, Gatorade released video of Tiger under going sweat analysis testing with the Gatorade Sports Science Institute, testing such things as his sweat rate and energy needs during exercise. What they plan to do with that analysis beats the heck out of me. Maybe they wanted to collect bottles of his sweat and sell it on eBay.
Personally, I like Gatorade. I like to drink it while I’m out on the course as well. It keeps my energy level up all the way through a full round. Some guys I know bring like 2 or 3 bottles with them. I think that is a little excessive as all the extra energy will turn into fat.
LPGA Tour, Samsung, Ernie Els, George McNeill
December 5th, 2007 at 1:02 pm
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